Through interim executive roles, project-based consulting or executive coaching assignments, I help clients drive results by building marketing plans on first-hand knowledge of how customers experience your products or services. My outsider’s fresh and objective perspective helps you identify opportunities to improve your organization’s performance. I’ll help you integrate your marketing plans with your organization’s capabilities to make sure you deliver on your customer’s expectations every time.
Read what Bloomberg/Business Week wrote recently about interim executives.
I fill interim executive roles for small to mid-size companies in the Seattle area, greater Puget Sound and the Pacific Northwest. For a free initial meeting to frame a project and define deliverables, please contact me.
Projects are structured around four key questions:
• What happens when the customer experiences the product or service?
• What – and who — does it take to create the magic of customer satisfaction?
• What does the organization’s leadership have to do to make sure that magic happens every time?
• How does the organizational structure need to be designed so it will be built to last?
Services include:
• Customer experience assessment
• Marketing plan performance assessment
• Strategic plan & marketing plan development
• Communication strategy development
• Product development brainstorming
• Leadership coaching
I offer leadership coaching – to either individual executives or the executive team – because so often an organization’s challenges flow from what’s not said or not done in the executive suite. Figuring out what to do for the customer is often easier than organizing the team to get it done effectively and consistently, and organizational effectiveness starts at the top.
I specialize in working with clients who serve consumers and the general public in these industry segments:
• Consumer products
• Technology products marketed to individual consumers
• Retailers
• Government, educational or non-profit organizations providing services to the general public
Whether you measure results in terms of sales, profits, market share or social impact, you have to integrate your plans with your organization’s capabilities to deliver what your target audience wants and needs. My highly collaborative approach and customer-centric management philosophy will help you improve your team’s effectiveness and produce performance gains you’ll be proud of.
My experience includes:
- 5 years as C-level marketing executive at Eddie Bauer, TeachFirst and Flexcar
- 10 years in marketing management at Frito-Lay/Pepsico, Modus Media International and the University of Washington MBA Program
- 8 years as marketing consultant, six of those with my own firm and two with The Bellwether Group, a Seattle advertising agency focused on sustainable products and initiatives.
I also hold an MBA in marketing and organizational behavior from Stanford Business School and a BA in International Relations from Stanford University.