Category Archives: Sales & Marketing Management

Orange Milk?

Having been involved with the national rollout of Smartfood, a brand built on white cheddar cheese (who ever heard of orange milk?), I cracked up when I spotted this billboard in Seattle.

Marketing and Ministry

I’ve finally concluded that my high school guidance counselor was right, about one thing. When I was a junior at Aragon High School in San Mateo, CA, Mr. Franceschi called me in to talk about college. My PSAT scores were good, my grades were pretty good, but I hadn’t given any thought to college.  He […]