How will you feel when you’ve got your revenue problem solved? Great! But what’s it going to take? You probably can’t or don’t want to spend a big six-figure salary to hire someone with the smarts and experience to help you. Well, you don’t have to. Get an interim executive.
Personally, I don’t mind if you [...]
Mark Nassutti
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The New Temps
Humility and discipline
As business people, we’re expected to be confident and aggressive. My observation has been that confidence can slip too easily into arrogance, sometimes starting as innocuously as assuming you know what the customer wants. Being aggressive can often mean going too fast just for the sake of getting moving – building the plane as we’re [...]
How to grow your top line
There’s no bottom line unless you’ve got a top line. That’s what I do: I help you grow your top line, in four ways:
I help you get more customers
… get your customers to buy more often and to buy more each time they buy from [...]
How are you keeping score?
As you track your company’s growth, what are you counting? What are the numbers you look at each day? When I joined Flexcar (now Zipcar, the carsharing company), the key performance metric was the number of hours per day a given car got used. The management team pressured local managers to get more hours per [...]
What are your challenges and opportunities?
After we’ve gotten acquainted, these will be the first questions I ask you: What are your challenges? Where are your opportunities?
We should talk if you want to grow your business but aren’t sure of the best way to do it, or if you have opportunities but aren’t sure which to exploit first. With my experience, [...]
My Approach to Interim Assignments
My specialties are business and marketing strategy, implementation planning and coaching, and talent development. I help my clients answer questions like these: “How can I grow faster?” “Where should I invest for growth?” “How can I grow my market share?” “How should I enter this new market?” and “I don’t have a marketing department, how [...]